There’s going to come a time when we all wake up and stop allowing ourselves to be manipulated.
We know the games you play:
Increasing the line space to keep us on the site longer.
Auto-playing videos that drive us nuts and are not related to anything we’re searching.
Showing us 101 ads that ruin our user experience.
Inserting keywords in the body of the text to rank higher in Google.
Showing forced subscribe popups.
Seriously, these activities are making the internet crap.
The new breed of internet user is switching away from this tricks. How? By not giving you their attention anymore.
Medium.com started the revolution.
They got rid of annoying ads. They made a beautiful user interface. They introduced gorgeous full-screen images to go with written blog posts as the norm. This is the future, my friends.
We’re no longer falling for bait and switch tactics that try and sell us on every corner.
The pursuit to make revenue is doing the opposite.
Okay, so you say that you need revenue. I agree and we understand you. The thing is there are smarter ways to make money than using bait and switch tactics.
By having the user be forced to take certain actions, you’re creating a sense of curiosity in the user. This user will now look around for a similar site that achieves the same goal (it’s not like there’s not heaps of choice).
Rethink the user of today.
The user of today is tired of your BS SEO and website tactics.
“You can still win the game but you must get smarter. You’re currently like one of those annoying salesmen you meet at a seminar that gives you a business card before they’ve even said their name and where they’re from.”
Do you really want to be that cheap and cheesy?
Now to SEO.
Putting in words that serve the purpose of being keywords for Google to pick up, is destroying creativity. If you’re producing content and intentionally trying to write something, and hijack your thoughts with keywords, you’re going to end up producing garbage.
Keywords often appear out of context and they take up space and look spammy.
Along with your cheap SEO tricks, you’ve got to stop flogging us with poor, stock images. Seeing two men in suits shaking hands is painful and uninspiring.
What you’re missing peeps is inspiration.
All these cheap tricks are making your content and website uninspiring.
The user of today is craving a website that inspires them and makes them feel something. That’s a feeling that will make them take action and buy what you’re potentially selling.
“Aim for inspiration rather than SEO hacks and ‘time on page’ tricks”
Let me finish with this.
You can only trick a human for so long before they tune off from your BS. Make something you’re proud of rather than cheating on yourself with SEO. Good content doesn’t need much optimisation because it sells itself.
Inspiring content, with no tricks, sells itself better than any cheap trick ever could.
You’re better than this. It’s not 2005 anymore. The world has moved on. You should move on too and start inspiring people again with your creativity and content. Medium.com opened the door slightly; now it’s time for you to open that door wide open again.
Enough with the tricks.
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